Animated videos are created by rapidly displaying a sequence of pictures that differ from each other. Animation is divided into three main categories and the technique behind each category are very different.
2D animation focuses on creating characters, storyboards, and backgrounds in two-dimensional environments. Often thought of as traditional animation, the figures can move up and down, left, and right. They do not appear to move toward or away from the viewer, as they would in 3D animation. 2D animation uses bitmap and vector graphics to create and edit the animated images and is created using computers and software programs, such as Adobe Photoshop, Flash, After Effects, and Encore. These animations may be used in advertisements, films, television shows, computer games, or websites.
Motion graphics are best for outlining or emphasizing facts and illustrating a point you’re trying to make. Motion graphics are used when there’s no need for narrative or storytelling.
Motion graphic videos can break down your complex services or products and present them in a memorable way.
The main usage of animated videos in filmmaking is storytelling. It can be used to effectively share information, and for the purpose of saving time.
Animated videos are used in todays advertisement or to simply tell a story better, when companies want to showcase a new product or perhaps attract new customers. Animated videos are a powerful marketing tool, and a well-designed animated video can give you an edge over the competition.