2D animation focuses on creating characters, storyboards, and backgrounds in two-dimensional environments. 2D animation allows for the creation of characters and environments that would simply not be possible to capture in the real world. It also means you can tailor the art-style of the video a lot more than with normal videography.
3D animation is similar to 2D animation however it allows for a more real world look. It is commonly used in movies in combination with live action to allow the cast to be transported to realistic looking locations that would be impossible to film otherwise.
Motion graphics are best for outlining or emphasizing facts and illustrating a point you’re trying to make. Motion graphics are used when there’s no need for narrative or storytelling. They are often used to effectively share information for the purpose of saving time. Animated videos are used in today’s advertisement or to simply tell a story better, when companies want to showcase a new product or perhaps attract new customers. Animated videos are a powerful marketing tool, and a well-designed animated video can give you an edge over the competition.