There are time where you are afraid that you might start over doing it with the production budget or basically don’t know how to plan or strategise your production. In this article we are going to discuss just a few different ways on how you can bring down your costs and stick to your budget, or even spend less than your budget.
Plan your content before shooting.
When wanting to shoot a video it is important that you know what you want. One of the MAIN factors that can help costs drop down is by planning your own content and storyline, obviously when it is passed down to us, we will polish it down for you, however it is best to know what you want before planning a date for the video shoot. There are times when some companies or company employees do not plan anything ahead, and at the end of the project, they feel disappointed, because it’s ‘not what they wanted’. So by planning ahead, you wouldn’t feel disappointed.
Anyone who is involved within the project should know the concept, theme, purpose and outcome of the before starting the production. It is also important to think ahead on how your video footage will influence the audience and who will watch it. Planning ahead on what demographic your production will be for is also important because it may attract specific types audiences or it may not be suitable for some types of audiences. At the end of the day, all this thinking and planning ahead will not only reduce costs, but it will give you a greater and high quality end result.
Use your colleagues or employees as presenters and actors/actresses.
At times there are specific types of actors or presenters that you may wish to have in your video. Although we are connected to a vast network of professional and independent actors and actresses, we recommend that you use your own employees or colleagues to act in front of the camera. This will make your video footage have a more natural and fluid outcome, because those employees know everything about the company or the organization. This is specially good for those companies and organisation who wish to sell technical product or services, because it not only helps you sell your product in more detail, but will also give a boost of confidence to those who are acting it out.
Put efficiency and productivity into your schedule.
This is a bit complex to put in action beforehand, however it has a great advantage in terms of efficiency and cost. For those who wish to shoot at a enterprise or cooperate level, it is important to plan a few factors before going ahead with the project. We also mentioned on the previous points that it is important that you pre plan your content and storyline, but it is also important to plan how you will put these factors into effect. Our job as a video production company is to make sure everything in the project is executed as planned, however the clients task is to try and use as much resources as they can in order to cut down costs dramatically.
We also recommend you to put a timing schedule in place, meaning how long it will take pre-production, shooting day and post production to happen. Sometimes certain aspects may not go as planned or there may be setbacks and delays within the projects, however having a estimated time schedule and a list of tasks will enable you to allocate the amount of time given to that specific task.
Keep it simple.
A really good video must have simplicity and be very easy to interpret. Of course for certain projects such as explainer videos or training videos there is a need for detail, animation and other technicalities. However, most video production projects now days are very simple. Having too many effects and animations, may cost you more, because it will take time for these aspects to be implemented within the video in post-production.
There are obviously many other different aspects that could adjust the cost of a video production project, however the ones we have discussed today are the main factors that must be taken into account. If you know what you want, all you need to do is go to on our website at ecmedia.co and use the estimated cost calculator, or you can simply call us and we will discuss your options.
Don’t hesitate to contact us if you have any questions in regards to our services or if you wish to start working with us.