At EC Media, we always upload fresh content on media streaming websites such as; YouTube and Vimeo. It is important to keep your audience wanting more. This is a very good marketing strategy for those who would like to promote their commercial videos. Here are a list of different reasons on why it is important to upload your videos on video streaming sites.
Youtube and Vimeo are the highest ranking video sharing websites globally and that is why it is important to upload your video onto these websites in order to get a better reach. It is very cost effective and it enables you to use ad campaigns so that your content gets even more reach.
One of Googles priorities is to make video uploads more visible on its universal search engine algorithm. If companies include a video sitemap on their websites, it will enable search engines such as Google to be able to locate and promote your video. You should definitely meta tag your videos in order for them to be even more visible in websites such as YouTube, Vimeo and Google. It would also bring the ranking of your website or video much higher which is the whole point of SEO.
The whole point of video sharing sites is to enable users to share video content through a generated link or direct sharing to their social media accounts. A companies website is not as popular as it used to be, because audiences are now more active on social media sites such as Facebook, Instagram and Twitter. So when sharing videos, it’s important to share it on social media straight away once uploaded.
Probably the best aspect about uploading on video sharing sites is that it is free. All you need to do, is open an account and start uploading. The only thing you might have to pay for is the promotion of your video, and that’s if you want to. As mentioned before, Google is always looking for ways to promote and rank your videos higher in their search engine, they will do their bit, only if you do your bit.