There’s a lot of products and services out there, and each company must somehow provide support or training information to their clients or their employees. People tend to visit your website to find that kind of information, however it gets tiring after reading so much detailed explanation. People tend to find it easier to learn through watching videos because not only it implies that information for them but gives them an actual visualisation of how that product or service works.
Training and explainer videos are incredible content for the web and it’s usefulness and effectiveness spreads far beyond videos used for promotions or commercials. If there is a product that requires explaining or training, then it is important to create a video for it as well as text based documents.
Types of training videos
There are usually two forms of training videos that are used to explain services and products to viewers.
- Screencast – this type of production is basically a video capture which enables a piece of software to capture screens as video captures. This is usually used in app tutorials, it usually include a voiceover or subtitles, however these are optional.
- One-to-One – this is usually carried out by an individual who explains or shows you visually in front of a interactive whiteboard or screen.
How to Engage
The approach that you decide to choose for your training/explainer video will mainly depend on what type of product or service you will be training. Once the concept has been decided, you then need follow 5 different practices in which you can create a remarkable piece of training/explainer video that will engage well with your audience.
Who is this for?
You first need to define your audience. And in order to make your instructional video a success, you will first need to understand the type of audiences that you will or may have. You will need to ask yourself these questions, what type of concept will they warm to? what type of demographic will this video be attracting? You also need to think about the type of behaviour your audience may have and how they may react to your video.
Script your story
It’s also good to script the story of the video. Because at times, when presenting a video, the presenters may act more like robots rather than showing character. There no need to write down the exact words of the storyline, however, a draft of what will be presented is good enough.
Make a goal
Defining a goal is a vital process in order to achieve the type of video you wish to present to your viewers. Before shooting your video, think about what you are aiming to do. You will obviously need to do some research about the area your product or service is aimed at. Once you have defined a goal for your project, you will then be able to simply establish a theme and tone as well as the most important aspect, start, middle and end.
Keep the concept as a story
Stories are what attract the audience to a video. As mentioned in the previous point, all instructional video require a start, middle and end. To keep the audience engaged, it is best to use a narrative or theme in order to make it more attractive. The element that will be featured in your video is suppose to solve a problem for your viewers.
Each instructional video should have a call to action at the end. You need to define what your audience should do at the end of your video. You can either ask them to register their email so that they can receive more videos in the future. Or maybe you want them to download a short demo of your service. It’s good to have a clickable button or a fillable form at the end that not only is beneficial to the client but obviously for the company as well.
So there it is, make sure you get it right, because this video will serve your company and clients for many months if not years. It will be a virtual and free trainer that doesn’t need a constant salary as well as being accessible throughout the internet.